Cosmetics Manufacturing Project Brief Checklist

Short answerA project brief to a cosmetics manufacturer should include the brand, product group, target audience and market, formulation need, estimated quantity, packaging preference and your questions. An incomplete brief is still enough to start; gaps are filled in conversation.

Brief checklist

Brand or company name and contact details
Product group (cream, serum, shampoo, etc.) and intended use
Target user and target market/country
Expected texture, fragrance and sensory direction
Formulation status: existing formula or support needed?
Estimated quantity expectation
Packaging preference or sample
Reference products, if any
Special expectations (natural ingredients, document needs, etc.)
Questions you want to ask the manufacturer

You can copy the list into your email and write a short answer to each heading.

When writing the brief

Do not write unsubstantiated effect claims.
Write “not sure” instead of leaving unknown fields blank.
Describe your brand language with examples.

What happens after the brief?

The manufacturer evaluates the brief, asks for missing information and clarifies the project scope in writing. When you are ready you can share it via the quote form.

If you need formulation

If you want formulation support, add your product goal and expectations to the brief. You can find information on the process on our formulation and R&D support page.